The year is off to a great start for Ed McCaffery, marketing director with Positioning Solutions Company (PSC). In this Q&A, Ed shares his positive outlook for PSC and the construction industry.
How is business for Positioning Solutions Company?
McCAFFERY: In business since 1965, Positioning Solutions Company is coming off its best year ever. Much of the success is coming from a combination of our traditional core businesses of Construction, Survey & Engineering products, but also from our Emerging Business group; which includes UAVs, Mobile Mapping, BIM, and Static Scanning products.
What has influenced PSC and its product offerings?
McCAFFERY: Positioning Solutions Company combines unmatched industry experience, outstanding service and support along with innovative, cutting-edge technology solutions that allow the contractor to be more productive and more profitable. PSC is committed to searching out these game-changing technology solutions giving customers’ access to these technologies as soon as they become available.
How does PSC add benefit for the contractor?
McCAFFERY: Positioning Solutions Company benefits the contractor in several important ways. First, we do a lot of research into emerging technologies so we can provide customers with “meaningful” solutions to solve the most difficult challenges to their businesses. Secondly, we pride ourselves on being a resource for customers rather than simply being a sales organization. It is important to both Positioning Solutions Company and to our customers that we are there to help them when they implement new technology from both a technical support and having an “expert in the field” perspective. Finally, Positioning Solutions Company has offices in five Midwestern states. Additionally, we have sister companies in eight more U.S. states and in Eastern Canada. This allows us to provide service and support regardless of where the customer is working, and whatever support they may need.
What is one facet of the business that can make a positive difference in a contractor’s operation?
McCAFFERY: The landscape for contractors has changed dramatically in the past several years. The business has been extremely competitive, and contractors bidding jobs no longer have as much margin in their bids. This means that to excel and thrive in the current environment, contractors need to leverage technology to work more efficiently if they are going to be more profitable and expand their businesses. Contractors cannot work the same old way if they expect to prosper. They need to embrace technology, work smarter not harder, and they need experts like Positioning Solutions Company in these emerging technologies to make that transition smooth and profitable.
What do you believe are pressing issues for the construction industry?
McCAFFERY: There are several issues facing the construction industry today. In addition to the age-old issue of profitability, contractors also need to decide which technologies are right for their businesses and who to align themselves with to get the most out of their technology purchases. Positioning Solutions Company can help contractors to not only identify which emerging technologies can help their business, but how to actually make money with these technologies. Additionally, PSC has experts in each of these emerging technologies to help the contractor implement these into their everyday workflow seamlessly.
What is your forward outlook for construction industry? For PSC?
McCAFFERY: I believe the future is extremely bright for the construction industry. There are exciting new technologies emerging all the time. These technologies, like the use of UAVs, ever-improving machine control solutions, and an increasing number of tools requiring the use of mass data will revolutionize the industry. Being able to get more data more quickly, working more safely, and offering more cost-effective technology will forever change the construction industry.
Closing thoughts?
McCAFFERY: Positioning Solutions Company constantly strives to be a resource for its customers, providing them with not only the access to emerging technology, but to provide them with experts that can help them understand how to implement these technologies into their workflow to be more profitable while achieving the goals for their businesses. PSC is a trusted resource for customers because we have a long proven track record of searching out innovative solutions while helping customers to integrate these solutions seamlessly and more importantly … profitably. ■
For More Information: For more information about Positioning Solutions Company, visit www.1psc.com.
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Modern Contractor Solutions, June 2015
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